June 26, 2018
Letters of credit are misunderstood and therefore often misused in export sales. This creates a toxic environment that most sales people want to avoid. In fact, many export sales people believe letters of credit will undermine their ability to sell internationally. This webinar will demystify the letter of credit and reveal why sales people should embrace letters of credit as beneficial sales tool.
Topics that will be addressed during the webinar:
What are Letters of Credit?
Why are they used in export transactions?
What are the benefits of letters of credit?
What are the typical problems with letters of credit?
Why do sales people typically avoid letters of credit?
Why should sales people want to use letters of credit?
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